Search Engine Optimisation (SEO) is the process of managing your web site and it’s resources in order for it to rank as high as possible with the search engines. The tools and techniques are sought after and much is said and written about what works best and what is , very often, total rubbish. No matter what is said, the web design, the way the web pages are put together certainly affects the SEO process. Unfortunately, one can go too far with ones SEO fanaticism and forget the core of why a web site is being put together, the objectives of the product. Good web design is the best attempt at balancing the benefits of SEO and the fundamental objectives of the web site. If it is a sales tool, the web site needs to sell products or services. If it is an information web site, the web design needs to meet this objective. It makes sense to consider the web design carefully. After all, what good is it to rank on top of the search engine, get a lot of traffic and fail to impress your web site visitor?

What then shall we say? If web design more important than SEO, or is it the reverse? One thing is for sure, do not forgo the fundamental principles of good web design. Search engine friendly web design is not just about getting excellent ranking on search engines. Remember that the latter do not read and use your web design content, your audience and clients do. So the search behaviour of your target audience is important for your web design. Remember the five principles of good web design: pages should be easy to read, easy and consistent navigation to take your audience smoothly through your web site, use good web design features and images and be easy to download.

The number of people who are being more and more interested in the art and concepts of web design are increasing by the second. Whether it would be use for business or for personal use, a lot of people are trying to learn everything they can about good web design. There are those who take tutorials and short courses online or offline. For web designers and developers, the art of web designing comes naturally but beginners,web designing could be a bit more difficult and so here are a couple of things to consider as one takes on the task of web designing.

Design your index page to be as short yet informative as possible. Do not cram all the content you have on your website’s index page. Make use of numerous web pages so that it would be more organized and therefore, more convenient for your visitors to read and take in your content. Putting everything in a single page would only confuse your visitors and would not be very effective for your website.