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Archive for November, 2007

SEO – A Do-It-Yourself Guide

Friday, November 23rd, 2007

Some Search Engine Optimization (SEO) firms can toss around a lot of important terms and promise unbelievable results, but often the results are short-lived and the SEO terms they use are convenient in intimidating the faint of heart into subscribing to their services. After all if you can’t understand what they are saying how are you supposed to understand how to do it yourself?

While it is possible to develop a masterfully designed SEO strategy for use on your website by accessing the skills of others, the truth is paying a third party for work you can do yourself may not be the wisest use of company assets, although most SEO companies would likely dispute my claim since, of course, their livelihood largely depends on your ignorance.

Did you know the primary influence on SEO success is keyword rich content? The content you write and the way that you say it has a profound effect on the way search engines determine your site rankings.

If you take no other advice on SEO take this one and implement it yourself. The primary search engines work to rank sites based on predominant keywords or key phrases.

You will discover that online visitors and search engines agree, great content makes for a great online experience for potential consumers as well as a few good search engines looking for great websites.

Did you know that if you invite others to link to your site the chances of SEO success improve?

Search engines are very favorable to linking strategies. It tells them that others view your site as a worthwhile destination with adequate reason to associate themselves with you in an online environment.

Did you know that developing positive contacts improve site visitation? Did you also know that increased traffic results in improved site ranking?

Search engine companies make locating trusted websites their number one priority. If your website is designed to maximize one or more facets of your business the search engines will view your site as serious about reaching a very specific customer base.

The idea of networking is as important to those you network with as it is to you. This is a business-to-business strategy that can’t really be duplicated by using most paid SEO firms. You have the best handle on whom you are most interested in forming connections with. In the development process there is often mutual back scratching that can ultimately serve to drive traffic to both sites.

Many SEO firms rely on extensive strategies that required their intervention and care. Some of these strategies do have value, but that value is minimized as search engines streamline some of the indicators of site rankings. For instance Meta tag information was once very important to SEO strategies, today many site owners can achieve positive success without significantly altering their meta tag details.

Don’t get me wrong there are plenty of SEO strategies that can help, but content and connections are the two primary means of achieving improved site rankings – and you can do that yourself.

Using The Internet

Friday, November 23rd, 2007

Dependant on your age, looking back on all those years that you spent sitting in classrooms at high school may bring back some daunting memories. Working by set rules, not being allowed to do what you want, yet at the same time it may be possible that you are feeling a sense of regret; a sense that comes with maturity when you look back and thing I could have utilised that time better and learnt something instead of mucking around. In previous years, the only options to enhance your education would be to go to night classes or take up a part time degree at a university, yet that is now a thing of the past. With aid of the internet comes unlimited potential to learning online, and people have started picking up on this fact providing services to help enhance our education. In fact, by reading this article you are already proving how versatile the internet can be at providing an education, and when you finish reading this, you should hopefully be raring to go to set out and learn something new!

When it comes to the internet and education, it really boils down to what you are looking for. If it is a formal qualification, then there are sites out there that will teach you online and either provide a test via the internet, or arrange an exam in a public exam room. However, if its just pure knowledge you want instead of the credentials, then you have got a mass of information at your finger tips ranging from full depth tutorials to short 101 sessions to help teach you something new. There are topics from learning a new language by use of audio, to teaching you how to fix a car. It really does depend on what you are after.

For instance, if you are a coder and you are looking to learn a brand new language, then the best way to proceed is probably through online tutorials. Most of the tutorial sites online list tutorials written by people like you and me, attempting to pass their skills on. For example, www.w3schools.com provide in depth tutorials to nearly every single web based language out there. Each tutorial is broken down into key parts with examples how the code works, making it easier for you to learn. The worst tutorials are where they show you something and do not explain how it works and you should steer clear of these types.

When it comes down to it, if you are just looking to enhance your education using the internet, the best way to go about it, is searching for information on that topic using a search engine like Google. There will be a guarantied chance that you will find some information on what you are looking for, however it is important to understand that to get the best possible education out the internet, it pays to use more than resource. A lot of the sites out there providing you with the education are written by average people, just like the tutorials I mentioned earlier. There are no standards or specifications they have to abide by, so if chance would have it, you may stumble onto a site filled with incredibly well articulated rubbish. In other words, it looks good but the information is worthless. Cross referencing your information is a key point to good research and learning!

Now reading this, you may still feel a little lost as you might just want an online reference you can go to. Well, to help you along, www.eliteskills.com/free_education is an excellent free reference site. It has tons of links to help you get started on what you want to learn, linking to genuine university sites where they put their lectures online for students and anyone else interested to learn from. A lot of the information on there leads to pod casts where you can download entire lectures via Itunes. Examples would include their language section. If you click on their basic French link it will open up Itunes and provide you with over 100 tracks containing individual lessons from a French Teacher.

For those of you who want to actually earn a degree online, or get some qualifications, there are options for you to. However it is important to note, that for a degree or qualification, you are going to have to spend money on it. Free sites offering free qualifications are probably fakes trying to draw you into their ad venue scheme, and they are just not worth it, so please be aware that it’s going to cost you money. How much depends on what you want and who you go with.

One of the best sites out there to obtain a degree or a course is the Open University. While based in the UK, international students are always welcome, and all their courses can be done online. This would appeal to people who are serious about gaining some extra qualifications alongside the ones you have already got (or have not got if that is the case). They offer nearly every type of practical degree from languages to sciences, and are an excellent choice if you want to have a job alongside it.

If you do not fancy joining the Open University, then have a look around your countries universities and see if they offer any degrees or courses online. It is not guarantied that they will, but you might get lucky and find a few that do some courses.

Basically, using the internet for an online education is an excellent idea if you approach it with an open mind. Never take anything for granted on it, and be wary of cheap deals to get you a qualification. If you see a course you want to do on a site, then search about for other people who’ve done it and see if they would recommend it to you.